Does my business really need a website?
If you have been considering whether to invest in a website or to update your existing site, consider how often prospective clients ask you for your web address.
There’s little denying that in today’s competitive marketplace, businesses—no matter the size—need a professional web presence to compete. Bottom line—your customers and prospective clients expect you to have a contemporary website that’s easily accessible on all types of computers and mobile devices. If this were the only reason to have a website, it would be enough. But there are more…
- Serves as an online brochure
Establishing a website lessens or even eliminates the need for the costly and time-consuming development and dissemination of a brochure. Potential customers can find out about your services and products online.In addition, it’s a media you can easily update.
- Offers a competitive advantage
Your competitors are likely to have company websites. Without a website, you are yielding a competitive advantage by giving potential clients and/or shoppers a reason to go elsewhere.
To start pursuing buying a product or service, consumers typically start with research and recommendations from friends and from social network connections. Research shows that once a the search narrows, 72 percent go online.
- Allows a business to stay open 24–7
Sure, people still enjoy shopping in stores but strolling down the town’s main street isn’t the only way they shop in this day and age. Your business may not be open at 2 a.m. but potential clients may well be on the web late at night. A website allows you to be open all the time, not just from 9 to 5. Add to this reason that clients or customers are no longer restricted by location and you add another reason to the website “pro” list.
- Supports business growth
Your online presence supports marketing campaigns, helps to build client relationships building, and enhances brand recognition, Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
- Levels the playing field
A well structured website fosters credibility. Creating an impressive website built on a solid strategy makes you competitive with larger businesses. Your website can break down the perceived barriers between you and larger companies.
I can help
As a freelance web designer and developer, I offer a cost-effective alternative to the high rates generally charged for web development.
Contact me to see how I can support you.